12 Comments
Found in Ranting and Raving
January 9, 2011
New Site for a New Year
Six months ago I released v1 of Forever Heavy. The flow of traffic and work coming in was enormous, to say the least, but those benefits were far outweighed by the sheer amount I learned putting together a new site. Working for free and for yourself can be a monumental pain in the ass. As the saying goes, you tend to be your biggest critic. On top of that, you’re steering yourself away from work that pays bills, feeds you, and keeps your fridge stocked with delicious beer and cake.
Every time I redesign my portfolio, I consider it a trip back to college (only this college is far more cost-effective. Imaginary college. Apply today.). Forcing myself to learn and apply new techniques not only improved the overall look and functionality of my website, but also added a few new techniques to my skill set. This translates to better work in less time, meaning I’m not only benefiting from the initial launch and buzz of my new site, but also further down the road with prospective clients.
I’ve been asked several times why I chose to redesign my site a mere 6 months after releasing Forever Heavy, and I think that probably about sums it up. With that said, I hope you enjoy the new site.

Nick from Brasil said:
Nick from North Carolina,
you just made a new fan.
Great job on the new site!
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admin said:
Thank you! Glad to hear it :]
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Jack Dawson said:
Hi, your site is great. It’s inspire me a lot….
Thanks
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admin said:
Thank you! Always happy to hear when someone enjoys my work.
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Jeremy said:
Hey Nick…bugger, me thinks I am going back to the drawing board now after coming across your site…Love it. I was told 2 weeks ago that writing content with mild humer in my site pages will not bring clients in…its just not professional they said…well your words just mock all that and I will direct this being to your site…ha…egg on their face….Regards, Jeremy
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admin said:
Thanks Jeremy! I was told that repeatedly in portfolio reviews out of college, and eventually just discovered that no employer who’s actually going to find it unprofessional will take the time to read your copy anyway. I was breaking my neck writing this dry, shitty content when I could write something absolutely ridiculous in half the time. Plus, if my client doesn’t have a good sense of humor, its probably going to suck working with him/her anyway :]
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jindahoon said:
Hello~ my name is jindahoon.
I’m korean.
korea is beautiful.
I Love Korea.
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Julio de Perú said:
Está chévere.
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Scott Daris said:
You’re a born copywriter, too. Funny as shit. Keep your youthful enthusiasm and off-the-handle creativity as long as you can because this world will try to destroy it. You’ll see.
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admin said:
Thank you. I appreciate that more than you know. They’re already trying, but so far I’ve been able to thwart their attempts by growling at them for awkwardly long periods of time. They usually walk away out of confusion and/or boredom.
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Eileen said:
I like the web design
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Rika said:
genome468 on January 14, 2011 i checked out your site. not bad. its done petrty much like craigslist so i enjoyed the familiarity. A question tho. how long has the site been up? This can grow to be a big thing just like craigslist.. good luck to ya
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About the Author
Nick Coates is a Designer & Developer living in North Carolina. He specializes in Web Design, Branding, and CMS Development, freelancing successfully for two years, with three years of agency experience under his belt. Other hobbies include nap-offs with his dog Pete, forgetting his wallet every time he leaves the house, and thinking about getting in shape.
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